SEF Creatives / Software

Know what the job needs to pay before you say yes.

Build photo and video project rates around your actual income goals, business overhead, time, gear, travel and project costs, then turn the number into a client-ready quote.

Launch Price · Limited Time Only
$19.99 $29.99
One-time purchase No subscription Up to 2 devices Works offline after activation
Shooter Rate Calculator showing minimum healthy and target project pricing
Stop Guessing

Price from the business backward.

A project can sound profitable until you account for editing time, gear, travel, overhead and the amount your business actually needs to generate. Shooter Rate Calculator helps you see the full picture before you quote.

01 / FLOOR

Know your minimum.

See the rate needed to cover your business goals and the real work inside the project.

02 / HEALTH

Build breathing room.

Compare Minimum, Healthy and Target pricing instead of relying on one arbitrary number.

03 / CLIENT

Send the quote.

Turn your calculated rate into a clean client-facing PDF without exposing your internal math.

Inside the App

Business math in. Client-ready quote out.

Shooter Rate Calculator annual business screen
Start with the business.

Use income goals, overhead and realistic billable days to understand what your business needs to generate.

Shooter Rate Calculator minimum healthy target pricing
See more than one number.

Compare your floor, a healthier rate and the number that moves you toward your target.

Shooter Rate Calculator client quote workflow
Send a professional quote.

Generate a branded PDF with your business information, logo, deposit, balance, terms and quote validity.

Built for Production

Not just another photography calculator.

Shooter Rate Calculator is built around the way production professionals actually work before, during and after the camera starts rolling.

Photographers

Commercial, portrait, brand, event, real estate, product and more.

Videographers

Corporate, commercial, documentary, event, social and branded content.

Camera Operators

Build day and project rates around the actual workload instead of a generic number.

Production Pros

Account for the work that happens before and after the shoot, not only time on set.

Included

Everything you need.

Annual business calculator
Per-project pricing calculator
Minimum / Healthy / Target recommendations
Saved Business Profile
Custom logo on client quotes
Client quote PDF generation
Local device saving
Offline use after activation
Activation on up to 2 devices
Start Here / Installation Guide
Full User Guide
One-time purchase · No subscription
FAQ

Before you buy.

Is this only for photographers?

No. It is designed for photographers, videographers, camera operators and other production professionals.

Is this a subscription?

No. Shooter Rate Calculator V1 is a one-time purchase.

How many devices can I use?

Each license supports activation on up to two devices.

Does it work offline?

Yes. After activation, the calculator can continue working offline. Internet access is required for initial activation and periodic license verification.

Will my client see my business numbers?

No. Income goals, overhead and internal calculations stay inside the calculator. The client quote only includes the information and pricing you choose to send.

What if I replace my phone or computer?

Device activations can be reset so you can activate a replacement device.

Shooter Rate Calculator

Know your number before you book the job.

Build the rate around your actual business, then send the client a professional quote when you are ready.